RECAF
Social Media Design / Campaign Design
RECAF is a social media advertising project created for a specialty coffee brand, featuring a series of promotional visuals for coffee, cookies, and seasonal offers. The designs were developed to maintain the brand’s premium identity while presenting its products in a refined and engaging digital format.
RECAF is a social media advertising project created for a specialty coffee brand, featuring a series of promotional visuals for coffee, cookies, and seasonal offers. The designs were developed to maintain the brand’s premium identity while presenting its products in a refined and engaging digital format.
Client :
RECAF
My Role :
As a Senior Graphic Designer, I developed the visual layouts, product compositions, typography treatment, and campaign-ready social media designs. My role was to translate RECAF’s luxurious brand language into attractive promotional content that feels polished, consistent, and commercially effective.
As a Senior Graphic Designer, I developed the visual layouts, product compositions, typography treatment, and campaign-ready social media designs. My role was to translate RECAF’s luxurious brand language into attractive promotional content that feels polished, consistent, and commercially effective.
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The Challenge
The challenge was to create multiple promotional designs that highlight different products and offers without losing brand consistency. The visuals needed to feel elegant and appetizing while preserving RECAF’s premium look, especially across campaigns related to Saudi National Day and special seasonal promotions.
The challenge was to create multiple promotional designs that highlight different products and offers without losing brand consistency. The visuals needed to feel elegant and appetizing while preserving RECAF’s premium look, especially across campaigns related to Saudi National Day and special seasonal promotions.
Concept & Strategy
The concept was built around presenting everyday café products through a luxurious and brand-led visual system. I focused on maintaining RECAF’s signature colors, premium tone, and clean compositions while using product-focused layouts, refined typography, and rich visual styling to enhance appeal and clarity.
The concept was built around presenting everyday café products through a luxurious and brand-led visual system. I focused on maintaining RECAF’s signature colors, premium tone, and clean compositions while using product-focused layouts, refined typography, and rich visual styling to enhance appeal and clarity.
Final Outcome
The final result delivered a cohesive collection of social media advertisements that supported RECAF’s product marketing and promotional campaigns. The designs helped strengthen the brand’s visual identity online while giving the coffee, cookies, and special offers a more elegant and compelling presentation.
The final result delivered a cohesive collection of social media advertisements that supported RECAF’s product marketing and promotional campaigns. The designs helped strengthen the brand’s visual identity online while giving the coffee, cookies, and special offers a more elegant and compelling presentation.
