MIYAR APP
Brand Identity
MIYAR is a visual identity project for a digital application designed to regulate and monitor building and plan certifications. The identity was created to reflect accuracy, trust, and engineering reliability within an official UAE governmental context, while connecting modern digital systems with Emirati architectural heritage.
MIYAR is a visual identity project for a digital application designed to regulate and monitor building and plan certifications. The identity was created to reflect accuracy, trust, and engineering reliability within an official UAE governmental context, while connecting modern digital systems with Emirati architectural heritage.
Client :
Oryx Ai
My Role :
As the Art Director and Brand Identity Designer, I led the creative direction, logo concept, visual language, and identity system for MIYAR. My role was to transform the idea of an “approved standard” into a clear, professional, and culturally rooted digital brand.
As the Art Director and Brand Identity Designer, I led the creative direction, logo concept, visual language, and identity system for MIYAR. My role was to transform the idea of an “approved standard” into a clear, professional, and culturally rooted digital brand.
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The Challenge
The challenge was to design an official identity that feels governmental, precise, and trustworthy without appearing rigid or outdated. MIYAR needed to communicate engineering accuracy, regulation, and digital transformation while maintaining a strong connection to Arabic typography and Emirati architectural identity.
The challenge was to design an official identity that feels governmental, precise, and trustworthy without appearing rigid or outdated. MIYAR needed to communicate engineering accuracy, regulation, and digital transformation while maintaining a strong connection to Arabic typography and Emirati architectural identity.
Concept & Strategy
The concept was built around the idea of “Miyar” as a standard — the line between acceptance and rejection. I merged Arabic calligraphic structure with triangular forms inspired by traditional Emirati architecture, creating a visual mark that represents measurement, compliance, heritage, and intelligent engineering decisions.
The concept was built around the idea of “Miyar” as a standard — the line between acceptance and rejection. I merged Arabic calligraphic structure with triangular forms inspired by traditional Emirati architecture, creating a visual mark that represents measurement, compliance, heritage, and intelligent engineering decisions.
Final Outcome
The final identity presents MIYAR as a reliable and future-ready governmental application for engineering and building approvals. The system includes a geometric logo, Arabic-inspired visual structure, green and sand-based color palette, logo variations, spacing rules, and a formal visual direction suitable for digital platforms and official applications.
The final identity presents MIYAR as a reliable and future-ready governmental application for engineering and building approvals. The system includes a geometric logo, Arabic-inspired visual structure, green and sand-based color palette, logo variations, spacing rules, and a formal visual direction suitable for digital platforms and official applications.
