CLUSTER 2 AIRPORTS
Event Branding / Large Format Design
This project involved designing three large-format banners for Cluster 2 Airports as part of Saudi Founding Day event branding. Each banner was created at 3m × 2.5m to communicate national pride, heritage, and celebration within a professional event environment.
This project involved designing three large-format banners for Cluster 2 Airports as part of Saudi Founding Day event branding. Each banner was created at 3m × 2.5m to communicate national pride, heritage, and celebration within a professional event environment.
Client :
Cluster 2 Airports
My Role :
As a Senior Graphic Designer, I developed the banner layouts, visual composition, typography treatment, and print-ready artwork. My role was to translate the Founding Day identity into impactful large-scale designs suitable for exhibition and event display.
As a Senior Graphic Designer, I developed the banner layouts, visual composition, typography treatment, and print-ready artwork. My role was to translate the Founding Day identity into impactful large-scale designs suitable for exhibition and event display.
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The Challenge
The challenge was to create three banners that feel connected as one campaign while giving each design its own visual presence. The work needed to balance Saudi heritage, official event aesthetics, readability, and strong visual impact at a large physical scale.
The challenge was to create three banners that feel connected as one campaign while giving each design its own visual presence. The work needed to balance Saudi heritage, official event aesthetics, readability, and strong visual impact at a large physical scale.
Concept & Strategy
The concept was built around celebrating Saudi Founding Day through heritage-inspired visuals, structured compositions, and a refined official tone. I focused on creating a cohesive visual direction that works across multiple banners while maintaining clarity, scale, and cultural relevance.
The concept was built around celebrating Saudi Founding Day through heritage-inspired visuals, structured compositions, and a refined official tone. I focused on creating a cohesive visual direction that works across multiple banners while maintaining clarity, scale, and cultural relevance.
Final Outcome
The final result delivered a cohesive set of three large-format banners ready for event production and display. The designs supported the Founding Day atmosphere, strengthened the visual presence of Cluster 2 Airports, and created a unified branded experience in collaboration with Atouz.
The final result delivered a cohesive set of three large-format banners ready for event production and display. The designs supported the Founding Day atmosphere, strengthened the visual presence of Cluster 2 Airports, and created a unified branded experience in collaboration with Atouz.
